A well-defined brand strategy affects all aspects of how buyers experience your brand. It should spark an emotion in a split second, the most powerful decision-making force there is.

 

​A successful brand strategy creates an emotional experience with buyers. It recognizes their needs, understands their pain points and gets them excited about your business.

Successful marketing relies on getting to know your buyers through research and persona creation, then using those insights to create an engaging and personalized experience.

 

​I will work with you to create buyer personas that outline how prospects think about and move through the buying cycle. These personas are full of insights and information about motivations, challenges and decision-making criteria.

A Fractional CMO is a marketing executive who helps with demand generation and company growth. Your company gets executive experience without the executive expense. 

 

​You can benefit from an experienced CMO without adding an executive salary to your budget. I will create a targeted strategic marketing plan and then provide ongoing direction during execution.

A strategic marketing strategy  provides insight into buyers’ priorities, their role in the decision-making process, and their pain points — along with key messaging, customer journey and industry insights, opportunities and more. 

 

​Have you created a roadmap of your marketing and sales touch points and messages? Are you tracking your buyer’s journey and focusing on the channels and messages that are most important to your audience? If you aren’t sure, I will evaluate and align your organization’s priorities to increase the effectiveness of your inbound and outbound efforts.