Here are some common scenarios:
SOMETHING ISN'T WORKING...
You know something is broken, but the underlying cause is a mystery. Maybe your team is too swamped to investigate why their efforts aren't achieving results. Maybe your market is changing. As a consultant, I will set your team up for success: diagnosing problems, troubleshooting, reinventing and creating an executable plan for ongoing success all without the long-term commitment of a senior hire.
CHANGE REQUIRES EXPERTISE
Early-stage startups, transactions, transitions, pivots, pilots, reinventions, rebrands and rapid growth. Moments like these call for expertise, a leader who has been here before. Enter me, a marketing executive capable of asking (and answering) hard questions and providing the skills you need to navigate strategic seasons of change.
YOU NEED A BUILT-FOR-PURPOSE TEAM TO TACKLE SOMETHING NEW
Preparing to enter a new market? Considering launching to a new segment? Incorporating an acquired company's portfolio post-acquisition? Doing something big and new is never easy, but I can help you make a plan before you start the climb. I will ensure you have the right resources and relationships to succeed, both internal and external. I will also work with your marketing team to ensure everyone is bought-in, motivated and supported.
A HIGH PREFORMING TEAM NEEDS ASSESSMENT & MENTORSHIP
It's a common scenario: The business model matured, but your marketing team has not. If you're ready to make some marketing organizational changes, I will serve as a fresh pair of experienced eyes to assess your in-house team then recommend and execute the shift you need, from sequenced FTE changes to contractor and agency spend.
If you're concerned about team morale and want to prevent attrition in a high-performing team, a positive, stabilizing presence will work wonders. As an experienced mentor, I can help raise performance and boost morale to create a productivity halo.
