An experienced marketer for the moments that matter

Every organization has an interesting story but many lack a compelling way to describe what they do and why it matters in a language people understand. I craft marketing strategies that matter by exhaustively asking why? After years of experience asking why, I now work as a freelance marketing executive and consultant to offer organizations of all stages the best of both worlds: a trustworthy marketing partner and a flexible way to work together.

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Moments that matter?

Writing and testing master narratives, core positioning and persona development
Perfecting investor narratives + pitch content
Developing thought leadership platforms
Determining or re-thinking go-to-market strategy
Marketing through moments of change
Cultivating new and existing partnerships
Designing a campaign for a new product, solution or to test a value proposition

Experience Managing

Voice of the customer and customer experience, PR and corporate communications, sales enablement, demand generation, content marketing, digital marketing, analyst relations, industry marketing, executive communication, and internal communications.

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